Italian Serie A football club AC Milan has entered into a partnership with outdoor technology products manufacturer Nilox.
The deal covers the 2017-18 season and names Nilox as Milan’s official electric mobility partner.
Nilox will receive LED advertising branding and exposure on the big screen at Milan’s San Siro stadium on match days.
Milan will also receive access to a range of Nilox products such as hoverboards, skateboards, skates and electric bicycles.
Michele Bertacco, brand director at Nilox, said: “This agreement is very important for Nilox and confirms our will to enhance the brand, both in Italy and abroad … We will achieve great results in terms of visibility and recognisability of the brand and our products.”
Nilox agreed a similar deal with Milan’s city rival Inter last month.