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NHL’s Maple Leafs get comfortable with new partner

Mattress and sleeping accessories firm Casper has secured its first commercial agreement in the professional sports market by entering into a partnership with the Toronto Maple Leafs NHL ice hockey team.

Casper will serve as the official sleep partner of the Canadian team for the 2017-18 NHL season.

The company will also benefit from a strong in-arena presence during all Maple Leafs games at the team’s Air Canada Centre home, including product giveaways for fans and in-game engagement with the mascot.

The Maple Leafs, which saw off Minnesota Wild 4-2 last night, has a record of 10-7-0 so far for the 2017-18 season.