The Jacksonville Jaguars NFL American football team has agreed a partnership with Nu-Well Physicians, a locally based provider of nutritional products.
Although the terms of the deal were not disclosed, it was confirmed that Nu-Well will become the official cold-press juice provider of the team and will supply players with its OLUS Juice blends throughout the 2016 season.
Nu-Well will also serve as the official sponsor of the team’s new ‘Health Tip of the Week’ social media initiative, which will begin next month and run through to the start of the 2016-17 season.
In a statement, the Jaguars’ performance team said: “Nu-Well’s innovative OLUS formulas will be a convenient and welcome enhancement to the team’s weekly nutrition programme.”