National Collegiate Athletics Association (NCAA) conference the Pac-12 has agreed an expanded three-year partnership with mutual life insurance company New York Life.
Under the terms of the deal, New York Life will be the presenting sponsor of the Pac-12 men’s and women’s basketball tournaments and an official sponsor of the 10 Pac-12 championship events in Olympic sports. Financial details were not disclosed.
Additionally, the conference’s media arm Pac-12 Networks will promote a series of features on Pac-12.com to support New York Life’s ‘Keep Good Going’ promotional campaign.
As presenting sponsor of the two basketball tournaments, New York Life will benefit from television promotions on Pac-12 Networks and ESPN or Fox Sports 1, on-court and in-arena branding, in-game promotional tie-ins, comprehensive media inventory and digital assets, premium tickets and VIP hospitality.
Alongside on-site signage and activation opportunities at the Pac-12 Championships Olympic sports events, New York Life will also become the presenting sponsor of Pac-12 Networks’ season-long men’s basketball pregame show.
The 2015 Pac-12 Women’s Basketball Tournament takes place at Key Arena, Seattle from March 5-8, while the Men’s Basketball Tournament will be staged at the MGM Grand Garden Arena, Las Vegas from March 11-14.