Ernest and Julio Gallo-owned drinks brand New Amsterdam Spirits has consolidated its sponsorship presence in American football’s NFL by extending its partnership with the Green Bay Packers for the new season.
New Amsterdam Spirits will benefit from branding at Lambeau Field’s Tundra Tailgate Zone, while the deal also takes in a presence at special Packers events, the use of autographed items and official team marks and logos for promotional activities.
The drinks manufacturer is also promoting its flagship gin brand through deals with the Green Bay Packers’ NFL counterparts Minnesota Vikings, Atlanta Falcons and Oakland Raiders.
Green Bay takes on Detroit Lions at Lambeau Field on Sunday.