Australian Big Bash Twenty20 cricket team Sydney Sixers has signed a three-year extension to its major partner agreement with pet care company Nestle Purina.
Sydney Sixers launched the sponsorship last season, granting extensive promotion to Purina’s Ruffs dog treat products.
For the coming three years, Purina Supercoat will be the main brand promoted by Sydney Sixers, with players and staff who are dog owners given access to the dog care range.
Sixers general manager Dom Remond said: “Purina Supercoat is a great fit for the Sixers. We have a strong affinity with families and half our players have pets at home, so it’s a brand with which we can all identify."
Sydney Sixers play their first game of the forthcoming Big Bash season against Melbourne Renegades at Sydney Cricket Ground on December 19.