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NBA’s Hornets on time with Tissot

The Charlotte Hornets NBA basketball franchise has sealed a partnership with watch manufacturer Tissot.

The length of the multi-year deal was not disclosed.

Tissot has become the Hornets’ first ever official watch partner.

Tissot will create a Hornets-branded Quickster watch, which will be available to buy in the franchise’s shop.

The agreement also includes prominent in-arena signage, as well as logo and watch graphics on one of the basket pole pads.

Other elements of the partnership include the use of Hornets marks and logos, Tissot branding on social media pre-game warm-up videos and a Tissot clock on the team's website, counting down to the next Hornets game.