North American basketball league the NBA has agreed a sponsorship deal with French isotonic sports drinks brand Heroic Sport.
The multi-year deal names Heroic Sport as the official sports drink of the NBA in France.
The agreement includes promotions on packaging at over 750 points of sale throughout France, with fans to be given the chance to win tickets for NBA games during the upcoming season.
Heroic Sport, which was founded by French footballer Lassana Diarra, will also launch digital marketing campaigns and social media initiatives to promote the partnership.