The Motocross (MXGP) World Championship motorcycling series has entered into a partnership with online motocross retailer 24MX.
Under the deal, 24MX will benefit from circuit-side advertising at all MXGP events.
The retailer will also have a commercial stand in the paddock at races and feature on official MXGP documentation and television coverage.
Terms for the agreement between series organiser Youthstream and 24MX owner Pierce AB were not disclosed.