French wine brand Mouton Cadet has agreed a deal to sponsor the 2018 edition of the Ryder Cup golf tournament, which will take place at Le Golf National near Paris.
Mouton Cadet will serve as the official wine of the event, which is due to run from September 28-30 next year.
The Ryder Cup is contested by representative teams from the US and Europe. The US is the defending champion having defeated Europe 17-11 at last year’s event at Hazeltine National Golf Club in Chaska, Minnesota.
Mouton Cadet, which is produced by French company Baron Philippe de Rothschild, also sponsored the 2016 Ryder Cup and the 2014 event, which was won by Europe and took place at Gleneagles in Scotland.
Richard Hills, European Ryder Cup director, said: “The prestige and reach of the Ryder Cup attracts high quality brands keen to reach a global audience. The fact that Baron Philippe de Rothschild will be working with us for a third consecutive match is testament to the impact of the event. We never stand still – new innovations, particularly in the area of fan engagement, are planned for next year that will benefit all our commercial partners.”