Newly-launched mobile betting and gaming brand MoPlay has furthered its presence in the English Premier League by agreeing to become the new sleeve sponsor of Watford.
Terms of the deal were not disclosed, but it will commence with the forthcoming 2018-19 season of the top tier of English club football.
The new relationship will see MoPlay’s full logo appear on the sleeve of the Watford home shirt, while the brand’s app icon will sit on the away shirt sleeve.
Spencer Field, commercial director of Watford, said: “This is an important year for the club, as we strive to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way.
“We are thrilled to have found a partner, in MoPlay, that matches our ethos by looking to disrupt the betting industry by offering its customers a more engaging and enjoyable experience.”
The Watford deal comes just days after Manchester United unveiled a global partnership with MoPlay. Under the multi-year agreement, United and MoPlay will work together to offer exclusive content and will also collaborate on launching co-branded activations around the world.
Juergen Reutter, MoPlay chief executive, said: “Securing a shirt sleeve presence in the Premier League, so soon after our launch, is a true statement of intent for the MoPlay brand. We’re delighted to be partnering with Watford, a club on the up, and one we feel a genuine synergy with.
“Since our first meeting with Watford’s representatives, we’ve been hugely impressed by the club, its authenticity and its ambition. Our objectives are fully aligned in terms of global expansion and offering enhanced experiences for a new generation of fans.”