YAMAHA FACTORY RACING has agreed a sponsorship agreement with the Monster Energy Company (MEC) for the 2013 and 2014 MotoGP seasons.
Under terms of the deal, Monster Energy branding will be visible on the Yamaha YZR-M1s and racing leathers of reigning MotoGP World Champion Jorge Lorenzo and multiple MotoGP champion, Valentino Rossi, as well as on all team clothing and all team equipment.
Included in the agreement is a new personal sponsorship for Lorenzo with the energy drink brand, while Valentino Rossi’s existing personal agreement with Monster Energy will be complementary to the deal announced this week.
"Monster Energy is already a major partner to Yamaha’s top global sports activities in many domestic and international racing activities around the world in Motocross, Supercross, Endurance and Superbike disciplines, " said Lin Jarvis, Managing Director, Yamaha Motor Racing.
“They have also been the title sponsor of the Monster Energy Tech 3 Yamaha team for the past four years. The expansion to include the Yamaha Factory Racing MotoGP Team is a logical and prestigious expansion of the programme".
Outside motorcycling, Monster Energy is a sponsor across multiple motorsport properties, notably the Monster Energy World Rally Team, which competes in the World Rally Championship, and as a sponsor of the Mercedes Formula One team.