German Bundesliga football club Borussia Mönchengladbach has signed a sleeve sponsorship deal with hotel operator H-Hotels and also agreed a partnership with online betting company mybet.
Terms of the H-Hotels agreement were not disclosed, but it was confirmed that the agreement will cover the 2017-18 and 2018-19 seasons.
H-Hotels will serve as the club’s first official sleeve sponsor and the company’s logo will appear on Borussia players’ shirt sleeves.
During the second year of the deal, H-Hotels will become a premium partner of the club and in October 2018 the firm will open a new hotel at the club’s Borussia-Park home stadium.
Meanwhile, mybet has signed a two-year agreement to become a co-sponsor of the team and also serve as the club’s exclusive sports betting partner.
The betting firm’s branding will feature inside Borussia-Park, while its logo will also appear on the club’s official team bus.
The sponsorship package also includes advertising online, in print and on Borussia’s official social media channels.