Ligue 1 club AS Monaco has named Yabo Sport as its new regional betting partner in Asia.
The duration of the partnership with Yabo Sport, which was founded two years ago, has not been disclosed.
Monaco CEO Vadim Vasilyev said the partnership will be used to create “unique experiences” for fans and develop the club’s “digital strategy”.
He added: “Yabo Sport’s expertise and innovative entertainment content will enable us to expand our footprint in China.”
Yabo Sport CEO Sunny Xu said the popularity of French football has spiked in China due to coverage of Ligue 1 being available on state-owned broadcaster CCTV.