Consulting firm Perficient has entered into a multi-year partnership with Major League Baseball franchise the St. Louis Cardinals.
As part of the agreement, Perficient will be given naming rights to, and branding exposure at, the Perficient Perch area, which is located above the third base inside the Cardinals’ Busch Stadium ballpark.
“Each year, the Cardinals organisation invests significant time, energy and financial resources to continue to improve our in-stadium customer experience,” Dan Farrell, Cardinals senior vice-president of sales and marketing, said.
“The Perficient Perch will grow to represent a new, exciting area of our stadium, and we couldn’t be more pleased to partner with a firm like Perficient to make that a reality.”
The firm will also be promoted across the Cardinals’ radio network, which includes its flagship station, KMOX. In addition, Perficient will receive corporate hospitality packages and engagement benefits, as well as in-game advertising exposure.