English Championship football club Millwall has agreed a deal for Swedish chocolate company Huski Chocolate to become its new principal partner.
Financial terms of the five-year deal were not disclosed but Millwall confirmed the agreement marks a record for the club.
The deal begins with the 2019-20 Championship season and provides Huski Chocolate with brand exposure on the front of Millwall’s senior, academy and women’s teams’ shirts.
The company, which held an existing relationship with the London-based club, also becomes the first-ever principal partner of the Millwall Community Trust.