Home-building company Metricon has stepped up its involvement with Melbourne Victory by becoming the Australian A-League football club’s principal partner for the 2018-19 season.
Metricon most recently adorned the team’s kit as the front-of-shirt partner for the 2018 AFC Champions League campaign and now assume the same position for the 2018-19 A-League season.
In addition to apparel branding, the partnership will provide the company with greater IP across all club assets including signage, in-stadia activation and digital, allowing Metricon to build a stronger association with members, fans and the wider community.
Metricon is headquartered in Melbourne.