German automotive giant Mercedes-Benz has reached an agreement to become a new senior partner and the official vehicle of the Australian Masters golf tournament for its 2013 and 2014 editions.
Under the deal, brokered by the IMG agency, Mercedes-Benz will also serve as the official vehicle of the World Cup of Golf, which will be staged the week after the Australian Masters at the Royal Melbourne Golf Club later this month.
The partnership means Mercedes-Benz’s cars will act as official tournament vehicles and be showcased through various branding and engagement programmes.
Mercedes-Benz is listed as an associate sponsor of the Australian Masters alongside holiday destination Crown Resorts and the Herald Sun newspaper.