Confectionery brand Mars has extended its partnership with the English Football Association by four years until July 2018.
Mars will continue in its role as an official supporter to the England national team and the official partner of the FA’s Just Play initiative.
Just Play was launched in June 2011 and aims to increase the number of adults playing football in the UK.
Following Mars’ renewed backing, the number of nationwide Just Play centres, where anyone over 16 can book themselves in for a game, will increase to 300 and 500 Just Play organisers have been trained to facilitate the expansion.
The FA and Mars will push Just Play in the build up to the 2014 Fifa World Cup in Brazil and aim to offer more than one million playing opportunities through the scheme over the next four years.