Hotel company Marriott International has signed a multi-year corporate partnership with the National Collegiate Athletic Association.
Beginning with the men's basketball Final Four in Phoenix and the women's Final Four in Dallas in April, Marriott International will provide hospitality services for students, alumni, fans and families wishing to attend NCAA competitions.
It will be the official hotel partner across all 90 NCAA championship, in which fans will be able to make use of Marriott’s 30 different hospitality brands.
The multi-year arrangement will span beyond basketball championship March Madness, to include the NCAA Men's and Women's basketball Final Four and all of the association's championships, granting Marriott International marketing, media, and activation rights.
“College sports bring people from all walks of life together in much the same way travel does and so the affiliation is a natural fit within our larger goal to provide our guests with inspiring and meaningful experiences,” Steve Heitzner, chief sales and marketing officer for the Americas at Marriott International, said.
“As a global hotel company, we have long been passionate about sports and their power to transform and connect. Across our 30 distinct hospitality brands, we provide unparalleled variety to suit every traveller's needs, and through our partnership with the NCAA, we look forward to creating memorable experiences for students, alumni, fans and families.”