NFL American football team Denver Broncos has signed an expanded multi-year marketing partnership with insurance and financial services organisation Nationwide.
The deal, terms for which were not disclosed, focuses on a specific tie-up with Broncos quarterback Peyton Manning, who will feature in a national advertising campaign that launches later this year.
Manning will also work with the Nationwide family of companies to promote consumer and business offerings in the automotive, home, life and retirement insurance categories.
Additionally, Nationwide will benefit from exposure through Denver Broncos’ media channels, on-site activation, in-stadium branding and hospitality.
In 2014, Nationwide will also be the presenting sponsor of the Broncos’ final regular-season home game on December 28 against the Oakland Raiders.