French handling equipment manufacturer Manitou Group has agreed a shirt sponsorship deal with Nantes, which plays in the country’s Ligue 1 top-tier club football competition.
The one-season deal will run across the forthcoming 2016-17 campaign.
Manitou branding will appear on the front of Nantes’ playing jerseys, above the logo of kit partner Umbro.
The firm will also have a presence inside the team’s Stade de la Beaujoire home stadium, training ground and on its official website and social media channels.