English Premier League football club Manchester City has entered into a partnership with international fashion label Dsquared2.
The multi-year deal names Dsquared2 as the club’s official fashion partner.
Under the agreement, Dsqaured2 will provide the City squad with pre-match uniforms ahead of their Uefa Champions League fixtures.
Dsquared2’s casual sport traveller range was debuted by the club on the journey to Spain for the game against Barcelona yesterday (Wednesday). The label’s official tailored suits will become a pre-match feature later in the season.
A range of co-branded products will also be released for City supporters.
“Dsquared2 and Manchester City share many important brand values,” Damian Willoughby, senior vice-president of partnerships for City Football Group, which owns the club, said. “We both believe in the importance of attention to detail, providing the best experience and constantly challenging ourselves to be at the top of our game.
"Throughout the partnership, we will collaborate to highlight the best features of our brands and supporters, bringing the past, present and future together.”