Chinese lighting supplier PAK Lighting has entered into a partnership with English Premier League football club Manchester City.
The deal, the length of which was not disclosed, names the company Manchester City’s official lighting partner in China.
Under the agreement, PAK will work with Manchester City on a number of fan engagement initiatives, the first of which will take place during the club’s pre-season tour of China this summer.
PAK will also be granted brand exposure on LED boards during the club’s home games and advertising space on Manchester City’s official website. In addition, PAK will benefit from a range of in-market initiatives, promotional assets and behind-the-scenes footage.
“As a globally recognised and widely respected football brand, Manchester City have a great presence not only in China, but across the entire world,” Songhui Chen, vice-president of PAK, said. “Their large fan base in China is growing rapidly every day and interest in the club is widespread across China.
"PAK’s global sports marketing strategy, which we want to expand, requires an influential and respected partner, and Manchester City are without a doubt the ideal football club for us to work with in order to achieve this goal.”