English Premier League football team Manchester City has announced a sponsorship agreement with newly launched brand Jaguar Energy Drink UK.
Under the deal, terms of which were undisclosed, Jaguar becomes City’s official UK and Ireland energy drink partner – an alliance that will be rolled out when Chelsea visits the Etihad Stadium for a vital Premier League match on February 3.
Fans at the fixture will be able to purchase Jaguar from the club’s food and beverage outlets, while it will also be available in corporate suites and hospitality boxes.
Following the launch, Jaguar will collaborate with Manchester City on a series of bespoke in-stadium and digital fan activation programmes for the remainder of the 2013-14 season.