English Premier League football club Manchester City has entered into a multi-year global partnership with mobile phone brand Tecno Mobile.
The deal names Tecno Mobile as the official tablet and handset partner of the club.
The two parties will work together to develop marketing and advertising campaigns around the world, including in Africa, where Tecno Mobile is recognised as the leading mobile phone brand.
Stephen Ha, general manager of Tecno Mobile, said: “Providing our consumers with an unparalleled mobile experience is a top priority for Tecno Mobile and we see many similarities with Manchester City when we look at their commitment to delivering a premium matchday and digital experience for their fans.”
Tecno, part of Transsion Holdings, was first established in China and over the last decade has grown its global presence to over 40 emerging markets.