Investment management company Mackenzie Investments has snapped up title sponsorship rights to golf’s PGA Tour Canada circuit.
The agreement will run for six years, from 2015 to 2020.
The PGA Tour, which struck the deal, said that the agreement represented the first “umbrella” sponsorship of the Canadian circuit, which will be renamed the Mackenzie Tour-PGA Tour Canada, starting with this week’s season-opening event in Vancouver.
In addition to the title sponsorship, Mackenzie will benefit from client entertainment opportunities, branding on-site at tournaments and strong presence via the PGA Tour’s digital platforms and broadcasts. Mackenzie already has a long-term sponsorship with Snow Sports Canada.
PGA Tour commissioner Tim Finchem described the deal as a “landmark sponsorship.” He added: “Mackenzie’s involvement will enable us to continue to strengthen and grow the Tour throughout Canada.”
Jeff Carney, president and chief executive of Mackenzie, added: “As one of Canada’s largest investment management companies, we are pleased to help support and inspire athletes in their pursuit of excellence both through our sponsorship of Mackenzie Tour-PGA Tour Canada and Snow Sports Canada.”
The United States’ Joel Dahmen (pictured) won the Order of Merit title during the 2014 PGA Tour Canada season.