LV Bet extends backing of Wisla Krakow

Online gambling operator LV Bet has extended and expanded its deal with Polish Ekstraklasa football club Wisla Krakow.

Under the new agreement, the bookmaker will add team-specific bets and promotions for fans of the club. 

The new partnership will become effective in July and run through until June 2021. 

LV Bet will remain as the main sponsor of the team and will continue to benefit from branding placement on the front of Wisla Krakow’s playing shirts. Promotion will also be provided on LED advertising boards and the club’s website and social media channels.

Financial terms of the agreement were not disclosed but Wisla Krakow said it represents one of the biggest sponsorship contracts in the Ekstraklasa. The club will benefit from financial bonuses depending on its success on the pitch.

LV Bet became the club’s shirt sponsor in March 2017.