House building company Crest Nicholson has agreed a four-year deal with London Irish to become a shirt sponsor of the rugby union club until the 2016-17 season.
The firm’s logo will appear on the front of players’ jerseys in all Premiership, Anglo-Welsh Cup and European Challenge Cup fixtures.
In addition, Crest will collaborate with the club on a range of local and community initiatives surrounding the firm’s ongoing development projects in the local area.
The company has also been working with London Irish on the redevelopment of its training ground during the last few months, and will now become the club's partner for the project.
Stephen Stone, chief executive of Crest Nicholson, said: “Engaging with and supporting the local community is a key priority for us, and we are keen to ensure that we continue to have a positive impact on the local area, not only through our sponsorship, but also with the many local initiatives we are planning on delivering with London Irish over the coming months.”