Californian auto title loan company LoanMart has reached a sponsorship agreement with American football team San Diego Chargers for the 2013 NFL season.
The partnership includes digital, print and radio marketing drives for LoanMart in association with the Chargers.
Additionally, LoanMart will enjoy a substantial branding presence at the team’s Qualcomm Stadium and parking lot tailgate fan zone, the Chargers.com website and affiliate radio network.
In September, LoanMart agreed a similar deal with the Chargers’ NFL counterparts Arizona Cardinals.