Human resources company DLSI Group has agreed a deal to become a major partner of France’s National Basketball League (LNB).
Under the partnership, the terms of which were not disclosed, DLSI will benefit from visibility at all LNB events including the Trophée des Champions, Pro A and Pro B leagues, the Leaders Cup and its official awards night – where DLSI will sponsor a new award.
DLSI will be given a presence on the court during televised matches and throughout LNB’s communications via traditional and new media.
Additionally, the company will be given opportunities to reach potential clients and business leaders through promotions in VIP areas at LNB matches.