Liverpool has signed up skincare brand Nivea Men as the English Premier League club’s official men’s grooming partner.
The length of the multi-year deal with Nivea Men’s parent company, Beiersdorf, was not disclosed.
The agreement will focus on the UK, Swedish, Finnish, Danish and Norwegian markets, the club said.
To activate the deal, Liverpool players Jordan Henderson, Simon Mignolet and Raheem Sterling will feature in a television advertising campaign that begins today (Friday).