English Women’s Super League football club Liverpool Ladies has signed up women’s beauty and cosmetics company Avon as its first-ever independent shirt sponsor.
The contract will run for three years and covers the upcoming Spring Series, a one-off competition which has been created to bridge the gap between seasons, while the WSL transitions from a summer league to a more traditional football calendar.
Avon will become the principal partner of the team and benefit from branding placement on the front of Liverpool Ladies’ playing jerseys.
In addition, Avon will serve as the official ladies beauty partner of the club as a whole.
Andrea Slater, general manager of Avon UK, said: “This sponsorship aims to inspire women all over the world to drive real change in women’s football – breaking down social barriers, challenging stereotypes, and empowering young girls and women to play the sport that they love.”