The World Kabaddi League has agreed a partnership with Chinese sportswear and equipment firm Li Ning ahead of the start of the new competition next month.
Li Ning will serve as the official apparel partner of the WKL. Terms of the deal were not disclosed, but WKL chief executive Raman Rajeha said he hoped the first year would be the start of a “long and fruitful” partnership.
The WKL aims to boost kabaddi on a global basis by professionalising the sport through a franchise-based system. The inaugural World Kabaddi League is set to start on August 9, with 94 matches scheduled across three continents in the US, Britain, Canada, Dubai and India.