The United States Golf Association has agreed a multi-year extension to its partnership with Lexus, the luxury vehicle division of Japanese automotive giant Toyota.
The partnership between the two organisations initially began in 2007 and Lexus will now remain the exclusive automotive partner of the USGA through to the end of 2020.
At the U.S. Open, U.S. Women’s Open and U.S. Senior Open championships, the Lexus Performance Drive Pavilion has become a popular destination for spectators. The Pavilion aims to enhance the fan experience at the tournaments by providing events such as autograph signings, photo opportunities with USGA championship trophies and interactive golf simulators.
Over the past two years, Lexus has served as the partner for the U.S. Open Trophy Tour. This year, the trophy logged more than 5,000 miles, with stops at golf courses and Major League Baseball and Major League Soccer stadiums on its way to the 2015 U.S. Open Championship at Chambers Bay in University Place, Washington.
Lexus will also continue to provide courtesy cars at all 13 USGA championships, with 967 vehicles provided in 2015.
In addition to its support of USGA initiatives, Lexus supported the launch of coverage of USGA championships on Fox Sports in the US, as well as the USGA’s effort to achieve a wider distribution of real-time championship highlights through the use of enhanced digital and social media tools.