French fashion brand Lacoste has agreed a two-year renewal to its partnership with the Association of Tennis Professionals.
Under the deal, Lacoste will continue to provide kit for line judges at the season-ending ATP World Tour Finals at London’s O2 Arena through the 2015 edition of the event.
Lacoste has partnered the World Tour Finals since 2002 and will benefit from on-court branding, alongside an additional hospitality and promotional presence at the event.
In an extension to the previous terms, ATP staff will wear Lacoste clothing at all tour events and the company will receive advertising space on the ATPWorldTour.com website.