Korean tyre manufacturer Kumho Tyre has increased its presence in football’s German Bundesliga by entering into a commercial agreement with Hamburg SV.
Kumho will serve as Hamburg’s tyre partner under a deal that runs until the end of the 2016-17 season.
The deal was brokered by the Sportfive agency and financial terms were not disclosed.
Kumho will benefit from television-visible advertising at Hamburg’s Imtech Arena and from further exposure on stadium screens, the official club website, newsletters and the stadium magazine. Additionally, it will be granted a VIP hospitality quota for Hamburg home matches.
Last month, Kumho Tyre sealed a similar agreement with Hamburg’s Bundesliga counterpart Schalke 04, which also runs until the end of 2016-17.