NBA basketball team the Atlanta Hawks has entered into a multi-year partnership with the US division of Korean tyre manufacturer Kumho.
The deal names Kumho USA as the official tyre of the Hawks. Kumho will benefit from brand exposure at Philips Arena, the Hawks’ home venue, as part of the agreement.
Kumho will also receive exposure through television and radio channels, while exclusive digital content will be created to promote the partnership. The content will focus on the Hawks’ away game schedule and will feature game recaps and unique stories relating to Hawks away fixtures throughout the season.
Kumho also serves as the official tyre of the NBA and NBA D-League development competition in the US, Canada and Korea. Last month, it agreed a new multi-year deal with the league.
Kumho last year moved its US headquarters to Atlanta from California.