JACK WOLFSKIN is increasing its marketing spend in the English Premier League after announcing seven new deals.
Firstly, the German outdoor clothing and equipment manufacturer has signed a three-year renewal to remain an official partner of Liverpool Football Club.
The company has also signed two-year deals to become the Official Outdoor Partner of Fulham and West Bromwich Albion.
Both deals will take effect from August 2013.
Further to new sponsorship agreements, Jack Wolfskin has agreed perimeter LED advertising deals with Aston Villa, Norwich City, Swansea City and West Ham United.
These deals will also take effect from next season.
“The English Premier League is broadcast across the globe reaching 650 million households. This is why sponsorship and advertising with key high profile clubs is so important to us,” said Elke Stein, Jack Wolfskin’s chief marketing officer.
“Matches are broadcast in important markets for Jack Wolfskin including China and Russia, which only helps to raise the profile of the brand worldwide.”
By Luke Harman
Follow Luke on Twitter: @lukeharmanSBG