Health insurance provider NIB has announced a three-year sponsorship deal with Auckland-based Super Rugby franchise the Blues ahead of the rugby union competition’s 2014 season.
The partnership expands on NIB’s established presence in rugby union as the official health insurer of the New Zealand Rugby Players Association.
Additionally, Benji Marshall – a high-profile new recruit for the Blues from rugby league – serves as a NIB brand ambassador.
NIB will have a highly visible presence throughout the Blues’ season, with a variety of activations planned.
The company’s chief executive Rob Hennin said: “We plan to bring a whole new level of excitement and atmosphere to Blues games and how we interact with the fans and spectators – there’ll be no mistaking whose team we’re backing.”