Russian foreign exchange markets broker InstaForex has enhanced its partnership with Formula One motor racing team Marussia ahead of the 2014 season.
InstaForex first joined Marussia’s commercial roster in 2013 and it now becomes an official partner for the forthcoming campaign.
Under the deal, InstaForex will benefit from brand placement on driver overalls, team apparel and within Marussia’s trackside environment and peripherals.
Additionally, InstaForex will have an enhanced presence at the Malaysia Grand Prix and the inaugural Russian Grand Prix in Sochi as it places a particular focus on driving promotion in those two key markets.
Dmitriy Savchenko, executive director of InstaForex, said: “Our partnership has contributed greatly to meeting our organisational goals, such as brand awareness and increasing our global outreach. And, of course, it is particularly exciting to be partnering with a Russian-owned team at the time of the inaugural Russian Grand Prix, which will take place in Sochi in October.”