Men’s ATP World Tour and women’s WTA tennis tournament the BNP Paribas Open has agreed new premier-level sponsorship deals with Rolex, Esurance and Michelob Ultra.
Rolex will be the official timepiece of the tournament in Indian Wells, California, as part of a multi-year agreement that includes the on-court placement of specially manufactured Rolex clocks in Stadium 1 and the new Stadium 2.
Esurance, the official insurance company of the tournament, has elevated its sponsorship from champion to premier level through 2015, and is the presenting sponsor for the McEnroe Challenge for Charity. This one-day, free admission special event on March 1 will feature multiple grand slam champions, John McEnroe, Jim Courier, Peter Fleming and Rick Leach and will also benefit local charities.
Michelob Ultra is the official beer sponsor of the event through 2015. Its involvement will feature Michelob Ultra bars at Indian Wells Tennis Garden. ATP players will make special appearances for fans at those locations at various times throughout the tournament.
In addition to these sponsors, retail chain Tommy Bahama has become a contributing sponsor through 2015. It will be installing a Tommy Bahama Bar, creating a signature drink for the event that comes with a souvenir cup, and also have a strong retail presence within the Indian Wells Tennis Garden Tennis Collection Store.
The 2014 BNP Paribas Open will take place from March 3-16 with Rafael Nadal and Maria Sharapova the reigning singles champions.