Newly-promoted Indian I-League club Trau FC has announced that sporting event company Aciesta Sports Alliance will be its title sponsor for the 2019-2020 season.
Arijit Mukherjee, the managing director of Aciesta Sports Alliance said: “The partnership with Trau gives us the opportunity to expand our brand pan-India and we are excited to work with them and develop football in the community.”
Trau owner Meitei Phulen said: “This deal will help us get essential exposure to the rest of the country.” Trau will also work with Aciesta on naming rights for the club as part of their sponsorship rights.
Aciesta will provide financial assistance for the Manipur-based club, as part of a deal brokered by Sportifan Ventures, a sports business firm based in the United Kingdom. Sportifan Ventures specialises in “fan activation, digital marketing strategies, and creation of media content from sporting events”, according to their website.
The 2019-20 I-League season will kick off on November 2.