Swiss watchmaker Hublot has entered into a partnership with NFL American football franchise the New York Giants.
Although terms of the multi-platform deal were not disclosed, it was confirmed that Hublot will serve as the official watch and timekeeper of the team.
The agreement also includes a game day presence for Hublot at Giants home matches, as well as team media, custom events, hospitality and joint digital and social integrations.
In addition, the firm will support the ‘Hublot Countdown to Kick-off’ and ‘Giants Coach’s Timeouts’ initiatives during all home games at the team’s Metlife Stadium, as well as have a presence on branded clock displays throughout club and suite areas in the stadium.