Insurance provider Hood Group has been unveiled as the new premium partner of English Premier League football club Stoke City.
The deal will run for two years, from 2015-16 to 2016-17.
Hood Group will promote supermarket chain Asda’s new home insurance product through the partnership.
Asda Home Insurance branding will appear on the club's new 38-seat dugout at the Britannia Stadium and also feature prominently on the two banks of LED perimeter advertising boards throughout home games.
The partnership with Hood Group is the third sponsorship deal to be secured by the club in the past fortnight following agreements with delivery company DPD and national building, repairs and maintenance company Novus Property Solutions.