Personal finance company SoFi has signed on as the new title sponsor of college American football game the Hawai‘i Bowl.
The 17th edition of the newly-named SoFi Hawai‘i Bowl will feature the hometown University of Hawai‘i against Louisiana Tech on December 22 at Aloha Stadium.
SoFi agreed the deal, terms of which were undisclosed, with Hawai‘i Bowl owner and operator ESPN Events.