Hankook steps up Borussia Dortmund association with extended deal

Korean tyre manufacturer Hankook Tire has extended and upgraded its sponsorship of German Bundesliga football team Borussia Dortmund.

Hankook’s most recent terms ran until the end of the current 2015-16 season and a two-year renewal takes its association with the club through until the end of the 2017-18 campaign.

Under the new terms, brokered by the Sportfive agency, Hankook is an official champion partner of Borussia Dortmund.

It will benefit from extensive visibility at Dortmund home matches, including on pitchside advertising, interview backdrops and the centre-circle sheet for domestic games.

Hankook first partnered with Dortmund in 2009. The financial terms of their latest agreement were not disclosed.