Tyre manufacturer Goodyear has reached an agreement to serve as the new title sponsor of the Cotton Bowl college American football game.
The terms of the deal were not disclosed, but Goodyear’s sponsorship is effective from the 2015 Cotton Bowl, which will be played on January 1 at AT&T Stadium in Arlington, Texas.
The Cotton Bowl features among the prestigious ‘New Year’s Six’ bowl games included in the college football playoff semi-final rotation and will stage a match annually, including the December 31 semi-final next year.
Goodyear has an established presence in college American football through its long-time naming sponsorship of the iconic Goodyear Blimp, which provides aerial shots from above stadiums during television broadcasts.