Facilities management company Cloudfm has been announced as the new naming-rights partner of the Essex County Ground, home of English county cricket club Essex.
The three-year deal runs until 2019 and officially renames the 6,500-seat stadium as the Cloudfm County Ground.
Cloudfm’s chief executive Jeff Dewing said the partnership would be wide-ranging and support Essex both on and off the pitch.
Derek Bowden, Essex Cricket chief executive, added: “Cloudfm have shown a real desire from the beginning to not only be a ground naming sponsor but to actively support us in our mission to delight members, supporters, players and our community.
“This is an excellent partnership for the club and will see a large-scale local business come on-board and be part of an exciting future for Essex Cricket.”