Italian fashion label AT.P.CO has agreed a deal to become an official sponsor of Genoa, which competes in the country’s Serie A top-tier club football division.
The agreement will run through to the end of the 2015-16 season.
Under the deal, the company’s logo will appear on the front of Genoa’s playing shirts during matches in Serie A and the Coppa Italia domestic cup knockout competition.
Genoa players wore the newly-branded shirts for the first time during the team’s 2-1 Serie A win against Sassuolo on Sunday.